The Election of 1. The Birth of Negative Campaigning in the U. S. On an unseasonably warm day in April 1. Tupperwares Florida headquarters to dig for buried treasure. Net Collections Kennesaw' title='Net Collections Kennesaw' />There, in a nearby swampy area dubbed the Forest of Spades, 6. The excitement was palpable. At the appointed signal, the women raced for the roped off soil, grabbed shovels, and began to hunt frantically for loot. It was the pinnacle of the inaugural Tupperware Jubilee, a five day, gold rush themed affair celebrating all things Tupperware. No expense was spared To give the event a Western feel, frontier style buildings with false fronts had been erected and bulls and horses were trucked in. The women, and a smattering of men, had traveled from all across the country to participate. A collection of Tupperware dealers, distributors, and sales managers, they made the pilgrimage for the motivational speeches, sales instruction, and especially for the bizarre bonding rituals. For five hours that day, they prospected for mink stoles and freezer units, gold watches and diamond rings. One of them, Fay Maccalupo of Buffalo, New York, dug up a toy car. When she saw the real Ford it represented, she planted her face against the hood and began to weep, repeating, I love everybody. Four women fainted and had to be revived with smelling salts. It was understandable, considering that the total cash value of all the prizes buried in the Florida dirt was 7. Presiding over the treasure hunt was the general sales manager of the Tupperware Home Parties division, a 4. Net Collections Kennesaw' title='Net Collections Kennesaw' />Shop Kicksvovo For Cheap Jordan Shoes, All Cheap Jordans For Sale Offer The Cheapest Price And Free Shipping Fast Delivery 100 AuthenticBrownie Wise. For hours, she cheered on the ladies from a loudspeaker with an air of royalty. As she watched them hop on shovels and unearth the rewards of their labors, she couldnt help but feel proud. Sombras De Grey 2 Pdf Leer Online El there. Wise took satisfaction in seeing her hard work pay offonce again. The jubilee, which she had organized, had all the pizzazz and spirit expected of an official Tupperware event. The media agreed Network news was there to cover it, and Life magazine ran a photo essay highlighting the excitement and glamour. Clearly, theres more to Tupperware than leftovers. The story of the ubiquitous plastic container is a story of innovation and reinvention how a new kind of plastic, made from an industrial waste material, ended up a symbol of female empowerment. The product ushered women into the workforce, encouraging them to make their own money, better their families, and win accolades and prizes without fear of being branded that 1. Digging in the dirt for a gold watch may not mesh with todays concept of a successful working woman, but at the time, the near religious fervor seen at the jubilees and other Tupperware gatherings demonstrated just how ground breaking the companys sales plan wasthe product became a multimillion dollar success not by exploiting women, but by embracing and boosting them. All of this was because of Brownie Wise. The story of Tupperware is her story. Brownie Wise, named for her big, brown eyes, was born in rural Georgia. Her parents divorced when she was young, and as a teen she traveled with her mother, who organized union rallies. While touring the Deep South, Brownie started giving speeches at her mothers rallies and soon proved to be a gifted and motivating orator. She awed people, writes Bob Kealing in his biography Tupperware Unsealed. They were surprised that someone so young could deliver a speech like a pastor. Wise was married briefly, but by 2. Detroit. During World War II, she worked as a secretary at Bendix Aviation, a company that made parts for navy torpedo planes. It was a decent but unfulfilling job. On the side, Wise penned an advice column for the Detroit News, writing under the alter ego Hibiscus. A housewife who led an idyllic life with her child and husband in a home called Lovehaven, Hibiscus had everything Wise did not. But what Wise did possess was an endless fountain of determination. As she wrote in a journal at that time, I wanted to be a successful human being. It all started with a bad door to door salesman. Manual De Puestos Y Funciones De Un Hotel on this page. The New Jersey Institute of Technology NJIT is a public research university in the University Heights neighborhood of Newark, New Jersey. NJIT is New Jerseys. Net Collections Kennesaw' title='Net Collections Kennesaw' />When a Stanley Home Products salesman knocked on her door and proceeded to deliver a terrible sales pitch for cleaning supplies, Wise scoffed that she could do better. At the time, Stanley was experimenting with a peculiar sales model home parties. A New Hampshire mop salesman had watched his numbers fly through the roof after he invited a bunch of women over for a party that included a mop demonstration. The company encouraged other salesmen to try the strategy, but many of them delegated the party hosting to their wives. Thinking itd be a fun job on the side, Wise started selling Stanley products at parties too. Before long, she was making enough money to quit her job at Bendix. Wise was blessed with the gift of gab, and her special blend of folksy real talk and motherly encouragement helped her rise through Stanleys ranks. Soon she was in management and hoping to ascend even higher. But those illusions were quashed at a meeting with Stanley head Frank Beveridge, who told Wise shed never become an executive. Its halls were no place for a woman, he said. Wise returned home furious. The rejection lit a fire in hershe vowed that someday, somehow, she would prove Beveridge wrong. Selling your state as a fun place can be tough without the right strategy. For advice and insight into the making of a fun state, we asked a panel of experts to. Kennesaw_State_Wordmark.jpg' alt='Net Collections Kennesaw' title='Net Collections Kennesaw' />She didnt know that the key to fulfilling this dream would be in plastic food storage containers. Wise first glimpsed Tupperware at a sales meeting. One of her coworkers had seen the products gathering dust in a department store and decided to bring them in. At first, Wise didnt think they were anything special. But when she accidentally knocked a Tupperware bowl off the table, she realized its full potential Instead of breaking, it bounced. It seemed like magic. Tupperware was unlike any home product shed seen before. It was attractive, coming in pastel colors and flexible shapes, almost like art. More importantly, it was functionalno other competing product even came close. Convinced of its potential, Wise traded in her Stanley brooms in 1. Tupperware. What she didnt intend, exactly, was to kindle a revolution. APThe most amazing thing about Tupperware wasnt that it extended the life of leftovers and a familys budget, although it did both remarkably well. It was, above all, a career maker. When women came to one of Wises parties, they were more than just convinced to buy the product Wise was such a charming host that she persuaded many buyers to also become Tupperware salespeople. The more parties Wise hosted, the more tricks she learned to convert women into Tupperware faithful. Putting people on waiting lists, for instance, made them more eager to buy, so she signed them up regardless of whether the product was available. She also discovered that throwing containers full of liquid across the room made customers reach straight for their checkbooks. Amassing more and more saleswomen, Wise encouraged her followers to do the same. By October 1. 94. Driven by the idea of making money simply by throwing parties for friends and neighbors, the women in Wises workforce ballooned in number. Soon, other Tupperware parties were taking place across the country. Wises team in Detroit was selling more Tupperware than most department stores. This soon attracted the attention of the no nonsense founder of the Tupperware Corporation, Earl Silas Tupper. Tupperware, true to its name, was Tuppers masterpiece, and he was counting on it to make his dreams come true.